Fashion & Lifestyle

Style that people come back for.

Fashion and lifestyle brands live or die by how they make people feel. Customers discover through social and creators, judge a brand in a glance and return when it reflects who they are. Seasons move quickly and attention moves faster. We help fashion and lifestyle brands build a recognisable point of view, launch with confidence and turn followers into loyal customers.

From the lookbook to the wardrobe

We bring brand, content and commerce together, so every drop, campaign and email feels unmistakably like you.

Express

Identity, art direction and content that give the brand a clear point of view.

Inspire

Creators, social and press that put the brand in front of the right people.

Sell

Paid campaigns and a store designed to turn inspiration into orders.

Keep

Email, SMS and loyalty that bring customers back for every new collection.

A growth engine for fashion and lifestyle brands

Brand & Range Strategy

We start with the brand's point of view and the customers it speaks to, then plan how collections, hero products and campaigns work together, with targets for new customers, repeat purchase and full-price sell-through.

An AI agent for fashion and lifestyle

Our agentic system connects your store, ad accounts, social and email, so you can see how each collection is discovered, bought and kept.

It spots what is selling, what is being returned and why, then drafts the next campaign, and our team decides what fits the brand.

You
How is the new collection selling in its first week?
Sales are ahead of the last launch, led by two pieces that sold through quickly in core sizes. Most first orders came from creator content on TikTok, so I have drafted a back in stock email for everyone who signed up.
You
What should we change for the next drop?
Customers who joined the early access list converted far better than other visitors. I have suggested opening the list sooner and seeding more pieces with creators before launch.
Ask about your collection

Why fashion and lifestyle brands choose Vertical

We combine a strong eye for brand with the discipline of performance marketing, so the work looks right and does its job.

Brand first

Identity and art direction treated with the same care as results.

Launch experience

Drops, collections and seasonal campaigns planned end to end.

Creator networks

Seeding and partnerships that put pieces in the right hands.

Retention focused

Lifecycle journeys that bring customers back each season.

AI built in

Agents analyse sales and returns and draft campaigns, people make the calls.

Full journey

Brand, content, media, store and email planned together.

See how our clients are changing their businesses

FaceGym
50% more purchases, 41% more bookings
Canagan
900% email revenue growth
Tribal
74.3% more conversion value
McAdams
148% more email revenue
Decant Group
477% more leads
Moskovskaya
5,560% follower growth, 550% ROAS
Elit Vodka
New identity, 400% more engagement
Aesthetic Intelligence
3,000+ leads per webinar, 3,200% ROI
Decant Group
“Vertical transformed the way we approach digital marketing. They helped us simplify a complex investment offer, build high-performing funnels and scale campaigns with confidence. The results speak for themselves with lead volume, quality and efficiency all improved dramatically. They’ve been a true partner in our growth.”
Robbie Heald
VP Growth, Decant Group
477%
more leads

Full-funnel paid media, creative and bespoke landing pages that made whisky and fine wine investment simple to say yes to.

View case study

A powerhouse in a Power Station.

Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.

The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.

Fashion and lifestyle marketing questions, answered

How do you market a fashion or lifestyle brand?

We start with the brand's point of view and the customers it is for, then make that visible wherever people discover new brands. That usually means strong art direction, creator content, paid social on Meta and TikTok, a store that makes choosing easy and email and SMS that bring people back. We plan each part together and measure it properly.

How do you plan a product drop or collection launch?

Good launches build anticipation before the day. We plan content and creator seeding in advance, grow an early access list, prepare paid media and line up launch day email and SMS. After launch we watch what sells, manage back in stock demand and use what we learn to shape the next drop.

Do influencers still work for fashion brands?

Yes, when the creators genuinely reflect the brand. We look for creators whose style and audience fit, seed pieces thoughtfully and brief clearly without scripting the personality out of the content. The best posts are licensed for ads and your site, so one partnership can power a whole campaign across every channel.

How do you protect the brand while running performance campaigns?

Performance and brand do not have to pull in different directions. We build creative guidelines, review every asset against them and test within the look rather than around it. That way campaigns learn what sells while the brand stays consistent, which matters even more as you grow and spend more.

Can you help reduce returns?

Returns are a cost every fashion brand feels. We look at returns data alongside sales, then improve product pages, sizing guidance, imagery and reviews so customers choose well the first time. Insight from returns also informs which products to promote and which to rethink for future collections, so the whole business benefits.

Should we sell on TikTok Shop?

TikTok Shop can be a strong channel for brands with products that show well on video and an audience already on the platform. It needs careful pricing, content and creator support to work. We help decide whether it fits, set it up properly and make sure it supports your own store rather than competing with it.

How does AI fit into your work?

Our agents connect store, ads, social and email data, then analyse sales, returns and engagement and draft campaigns, briefs and reports. Our experienced team reviews everything and makes the decisions, especially about tone and imagery. You get faster insight and more testing, with the creative judgement staying with people who know the brand.

How do we get started?

Start with a conversation about your brand, collections and goals. We usually review your current channels, creative and customer data, then recommend the steps most likely to grow new customers and repeat purchase. From there we agree a plan, targets and regular reporting, so you always know what is working.

Bring us the ambition. We’ll build the system behind it.