BigCommerce, built around the way you sell.

BigCommerce is a hosted ecommerce platform, so hosting, security and core updates are handled for you. It includes catalogue management, checkout, payments, promotions and reporting, with an app marketplace and an open API. It is popular with mid-sized and larger brands, businesses with big or complex catalogues and companies selling to both trade and retail customers. It also supports headless builds, where a custom front end sits on top of BigCommerce, for brands that need more design flexibility.

A BigCommerce agency helps you design, build, integrate and grow a BigCommerce store. At Vertical that covers audits, storefront design, catalogue structure, B2B setup, integrations, multi-channel selling, checkout optimisation, tracking and migration. Because we also run email, paid media, SEO and marketplaces, we connect the store to the marketing that brings customers to it. You get one senior team that understands both the platform and the commercial goals behind it, rather than separate suppliers for the build and the growth.

They suit different needs. Shopify is known for its simplicity, its very large app ecosystem and a strong experience for direct-to-consumer brands. BigCommerce is often chosen for large catalogues, B2B selling and businesses that want more built into the core platform or a headless setup. Both are hosted and both can support serious growth. We work with each and recommend the one that fits your catalogue, your customers and your systems rather than a default choice.

Yes. BigCommerce supports B2B selling with customer groups and customer-specific pricing, and more advanced B2B tools are available depending on your plan. We set up trade pricing, account structures, ordering flows and payment options suited to business buyers, often alongside a retail store on the same platform. We also integrate with your ERP so stock, pricing and orders stay accurate. The aim is a buying experience that saves your sales team time while making trade customers more loyal.

Headless means BigCommerce runs the catalogue, cart, checkout and orders, while a separate custom front end handles what customers see. It gives designers and developers more control over speed, layout and content, and it can combine commerce with a content management system. It also adds cost and complexity, so it is not right for every brand. We assess whether the benefits justify the investment for your business and, where they do, build and run the front end alongside the platform.

Yes. We migrate stores from Shopify, WooCommerce, Magento and other platforms. That includes products and variants, customers, order history where needed, content and a complete set of URL redirects so search engines and returning visitors find the right pages. We map your data carefully, rebuild key integrations, test thoroughly before launch and monitor rankings and sales closely afterwards. A migration is also a good moment to improve design and conversion rather than copying the old store across.

Yes. BigCommerce connects to major marketplaces, social channels and shopping feeds, so products listed in your store can be sold elsewhere from the same catalogue. We set up the connections, map products and categories, keep pricing and stock in sync and make sure orders flow back into one place for fulfilment. Because we also run marketplace management and paid media, we can plan which products belong on which channel and measure each one by the profit it brings rather than revenue alone.

We configure GA4 with proper ecommerce events, connect Meta, Google Ads and other ad platforms with reliable conversion tracking and add server-side tracking where it improves accuracy. We check that purchases, revenue and key actions are recorded consistently, that consent is handled correctly and that product feeds are clean. Reliable tracking matters because it shapes how ad platforms bid and how confidently you can make decisions. We document the setup so your team knows exactly what is measured and where.

Start with a conversation about your store, your customers and where you want to grow. If you already run BigCommerce, we usually begin with an audit of your catalogue, integrations, checkout and tracking, then share a prioritised plan. If you are building a new store or migrating, we scope the project and agree a realistic timeline. Either way, we will tell you plainly what we think will make the biggest difference to sales and how we would approach it together.