Earn the coverage that makes your brand the obvious answer.

A digital PR agency earns coverage, mentions and links for your brand from online publications. At Vertical that covers PR strategy, story and campaign ideation, original research and data campaigns, reactive comment, media relations, outreach and reporting. Unlike traditional PR, digital PR is closely tied to search and AI visibility, so we plan campaigns around the topics and publications that will strengthen your rankings and the way AI assistants describe your brand.

Traditional PR focuses mainly on reputation and reach through print, broadcast and online coverage. Digital PR shares those goals but places extra weight on online coverage that includes links and mentions from authoritative sites, because those signals influence search rankings and AI answers. In practice the skills overlap: both need strong stories and good relationships with journalists. Digital PR simply measures success in coverage, links and visibility as well as reach.

Links from respected, relevant publications are one of the strongest signals search engines use to judge authority. Digital PR earns those links naturally, by giving journalists stories and data worth citing. Coverage also builds brand searches and mentions, which reinforce your authority further. Because we run PR alongside SEO, we can point campaigns at the topics and pages where extra authority will make the biggest difference to your rankings.

Yes. AI assistants form their view of a brand from the sources they trust, which often include respected publications and widely cited research. Consistent coverage on the right topics makes it more likely your brand is mentioned, described accurately and recommended in AI answers. We track how AI assistants describe your brand and category, then use PR to strengthen the associations and sources that matter most.

A data-led campaign uses original research, such as a survey, an analysis of public data or insight from your own anonymised data, to create a story journalists cannot get elsewhere. Good data campaigns answer a question people genuinely care about and produce clear, surprising findings. We design the research, analyse the results carefully and package them with charts, commentary and regional or sector angles, so publications have everything they need to cover it.

No. We do not buy links, use link schemes or pay for placements disguised as editorial coverage. These tactics break search engine guidelines, put your site at risk and add little genuine authority. Every link and mention we earn comes from a journalist or editor choosing to cover your story because it is worth covering. That approach takes more effort, but the results are durable and protect your reputation.

Reactive PR can earn coverage within days, while a data-led campaign usually takes several weeks from research to launch. The effect on search rankings and AI visibility builds over months as coverage and links accumulate. We plan a steady programme of reactive and campaign work, so coverage keeps arriving, and we report on early indicators such as coverage and links alongside longer-term movement in rankings and AI answers.

We measure the number and quality of pieces of coverage, the links and referring domains earned, how relevant and authoritative each publication is and your share of voice against competitors. We also track the effect on rankings, organic traffic, brand searches and how often AI assistants mention your brand. Reporting focuses on quality over volume, because one link from a respected, relevant publication is worth more than many from sites nobody reads.

We use AI agents to monitor news and journalist requests, analyse data for story angles, research publications and draft pitches and comment. That lets us respond faster and cover more opportunities. Every pitch, press release and piece of comment is reviewed by our PR specialists before it reaches a journalist, so AI speeds up the work while experienced people protect your reputation, check every fact and keep relationships with the media strong.