Food & Drink
Brands worth raising a glass to.
From the label to the last sip
We bring brand, content and commerce together, so the story a brand tells is the reason people buy it.
Define
Identity, packaging and positioning that stand out on shelf and on screen.
Share
Social, creators and press that put the brand at the centre of the occasion.
Reach
Paid campaigns and video that build awareness and drive people to buy.
Sell
Direct sales, marketplaces and email that turn fans into regular customers.
Platforms we work with
A growth engine for food and drink brands
Brand Positioning
Every great food or drink brand owns a place in people's minds, whether that is heritage, craft, flavour or a certain kind of evening. We define it clearly, then set targets for awareness, distribution support and direct sales.
An AI agent for food and drink
Our agentic system connects your social accounts, ad platforms, store and email, so you can see how attention turns into sales.
It tracks what people respond to and drafts the next round of content, and our team checks every idea for brand fit and responsibility.
Ask about your campaign
Why food and drink brands choose Vertical
We have helped spirits brands grow from heritage favourites to ultra-luxury launches, and we bring the same care to every food and drink brand we work with.
Proven results
5,560% follower growth and 550% ROAS for heritage vodka Moskovskaya.
Brand building
A new identity and 400% more engagement for ultra-luxury Elit Vodka.
Responsible by design
Age targeting, platform rules and careful messaging on every alcohol campaign.
Creative led
Content that makes people want to taste, pour and share.
AI built in
Agents track performance and draft content, people make the calls.
Full journey
Identity, social, media and sales planned together.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.
Food and drink marketing questions, answered
How do you market a food or drink brand?
We start with what the brand stands for and the moments it belongs to, then make that visible everywhere people discover it. That usually means a strong identity, social content and creators, paid campaigns that build awareness and support for retailers or direct sales. We plan each part together and measure how attention turns into purchases.
Do you have experience with spirits and alcohol brands?
Yes. We have worked with heritage vodka Moskovskaya, achieving 5,560% follower growth and 550% ROAS, and with ultra-luxury Elit Vodka, where a new identity and content approach delivered 400% more engagement. We understand the creative opportunity in spirits and the care the category demands, from age targeting to the tone of every caption and creator post.
How do you approach responsible alcohol marketing?
Every alcohol campaign we run is targeted only to adults of legal drinking age, follows each platform policy and avoids messaging that links drinking to social or personal success. We review content, captions and creator briefs with this in mind and follow the advertising codes that apply in each market. Responsibility protects the brand as well as its audience.
Can you help with packaging and brand identity?
Yes. In food and drink the pack often does the selling, on shelf and in the feed. We create identities, labels and packaging that tell the story at a glance, along with the photography and content that bring them to life. Elit Vodka is a good example of an identity rebuilt for a new audience.
Should we sell direct to consumers?
It can be valuable, both for margin and for understanding your customers. Direct sales work best alongside retail and hospitality rather than instead of them. We help set up stores, subscriptions and marketplace listings, and make sure they respect the rules for your category, including age checks where alcohol is involved.
How do you work with influencers in food and drink?
We look for creators who genuinely fit the brand, from chefs and bartenders to people who simply love good food. We brief them clearly, check every post meets advertising and platform rules, and license the best content for wider use. For alcohol, we only work with creators whose audiences are adults.
How does AI fit into your work?
Our agents connect social, ads, sales and email data, then analyse what people respond to and draft content ideas, briefs and reports. Our experienced team reviews everything and makes the decisions, including every judgement about responsibility and brand fit. You get faster insight and more testing, with people firmly in charge.
How do we get started?
Start with a conversation about your brand, products and where you sell. We usually review your current identity, channels and results, then recommend the steps most likely to build awareness and grow sales. From there we agree a plan, targets and regular reporting, so you always know what is working and why.
