Your tools, finally working as one.

Zapier is a workflow automation platform that connects thousands of web apps, so an event in one tool can trigger actions in others without code. A new form submission might create a CRM record, add the person to an email list and notify your team, all automatically. It suits businesses of every size that rely on several cloud tools and want to remove repetitive manual work between them.

A Zapier agency designs, builds and maintains automations that connect your tools reliably. At Vertical that covers process mapping, workflow design, building and testing Zaps, data mapping, AI steps, error monitoring, documentation and training. Because we also run CRM, email, paid media and ecommerce for clients, we understand the processes behind the automations, which is what makes them genuinely useful rather than merely clever.

Common examples include routing website and ad leads into your CRM, adding new customers to email segments, notifying sales when a prospect takes an important action, syncing webinar or event registrations, logging orders and enquiries in shared sheets, posting updates to team channels and creating tasks when campaigns launch. We focus first on the repetitive tasks that cost your team the most time or carry the most risk of error.

We design for real data, which is often incomplete or inconsistent. That means filters to stop bad records, formatting steps to standardise fields, sensible branching for different cases and alerts when something fails. We test with realistic examples before launch, document each workflow and review error history regularly. When a connected app changes or a login expires, we know quickly and fix it before it affects your team.

Yes. Zapier workflows can include steps that call language models to summarise text, classify enquiries, extract details or draft content. We use these where they save meaningful time and keep a person reviewing anything customer-facing or important. AI steps are most useful when they handle the routine first pass, leaving your team to make the decisions that need experience and judgement.

Each has strengths. Zapier is approachable, connects to a very wide range of apps and suits many marketing workflows. Make offers detailed visual control for more involved scenarios, and n8n can be self-hosted for teams that want more technical control. The right choice depends on your tools, the complexity of your workflows, your budget and who will maintain them. We will recommend what genuinely fits.

Zapier pricing is based largely on the number of tasks your workflows run, so efficient design matters. We use filters to stop unnecessary runs, combine steps where sensible, remove duplicate or unused Zaps and check whether a native integration could do the job more cheaply. Regular reviews of task usage help you stay on the right plan as your business grows and workflows change.

Yes. Many clients come to us with Zaps built over time by different people, with little documentation and occasional silent failures. We audit what exists, work out what each automation does and whether it is still needed, then repair, simplify or rebuild as required. The result is a smaller, clearer set of workflows that your team understands and can rely on every day.

Yes. Automations need care because the tools they connect keep changing. Many clients keep working with us to monitor errors, update workflows, add new automations as processes evolve and train their team. Because we already know your setup and the business goals behind it, we can make changes quickly and safely and spot opportunities to remove more manual work as they appear.

Start with a conversation about the tools you use and where your team spends time moving information by hand. If you already use Zapier, we usually begin with an audit of your existing automations, then share a prioritised plan. If you are new to automation, we map your key processes and propose the workflows that will make the biggest difference first, with a realistic timeline.